If you think your blogging equipment is a bit on the sparse side (comprising not much more than your laptop and phone), you may want to think about investing a little money into your baby.
I often read about blogs being "just a hobby" so there's no need to spend anything on them, but there's a perfectly logical argument as to why there are some essentials for your blog that are worth spending money on.
If you think about most hobbies (cooking, theatre-going, woodworking, sailing, bird watching, fishing, coin collecting, golf, scuba diving, hangliding, cosplaying, bowling, cycling, astronomy...), they do cost some, or a lot, of money. Equipment, tickets, consumables, memberships, subscriptions - the list goes on and on.
Professional bloggers aside, why should blogging be any different to other hobbies when it comes to spending money on something you do for the pure enjoyment of it?
Blogging's a bit like fishing: For most it's a hobby, but to catch the best fish you need to spend a bit of money on a proper fishing rod and bait rather than relying on a piece of string tied to a stick and your sandwich crusts.
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BLOGGING'S A BIT LIKE FISHING: FOR MOST IT'S A HOBBY, BUT TO CATCH THE BEST FISH YOU NEED TO SPEND A BIT OF MONEY ON A PROPER FISHING ROD AND BAIT RATHER THAN RELYING ON A PIECE OF STRING TIED TO A STICK AND SANDWICH CRUSTS.
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Astronomy? You need a telescope. Theatre-going? You have to buy tickets. Cooking? Food. Golf? Clubs. Cycling? A bike. People splash out on all these things for their hobbies because it enriches the experience (and some hobbies are impossible to do without spending money - theatre going, for example).
In other words, if you want to get the best out of blogging and do it in the best way you can, you need to invest both time and some money. It's no less worthy a pastime than skydiving, sailing, or cosplay. Think how much money comic book collectors spend on their hobby (I should know, I married one).
There are some very simple, very cheap essentials that I think all bloggers should be spending a little money on to make themselves look more professional. I, too, was a hobby blogger once - and I had no intention of becoming a professional blogger because I didn't know such a thing existed. But I always wanted to invest in my blog, and I knew that meant spending some money on it. I was happy to do that because I was proud of my blog and wanted it to be the best it could be.
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I HAD NO INTENTION OF BECOMING A PROFESSIONAL BLOGGER BECAUSE I DIDN'T KNOW SUCH A THING EXISTED. I ALWAYS WANTED TO INVEST IN MY BLOG. I WAS HAPPY TO DO THAT BECAUSE I WAS PROUD OF MY BLOG AND WANTED IT TO BE THE BEST IT COULD BE.
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The list of essentials is not exhaustive - there are many more things that would be relevant for some blogging niches and not for others. But this should give you a guide as to how and where your money is best spent.
So in case you think you can't afford some of things, I've put an average or starting price of each thing I've suggested... They may be more affordable than you think. Here are the 9:
1. A custom domain for your blog
This is one of the easiest, cheapest things to get your blog, but so many bloggers don't do it. It's like making your cat eat straight out the tin... Just buy him a nice food bowl! It doesn't cost that much and will last quite a while. It'll show visitors to your house that you care about your cat, plus it looks so much nicer and your cat will love you for it.
Buying a custom domain for your blog is as much of a no-brainer as buying a bowl for your cat. They're cheaper than you might think: A dotcom starts at just over a tenner a year.
That's just £1 a month...! I have read that as Blogspot is a free platform it's often targeted by spammers, so using a custom name for your Blogspot blog might help to eliminate that.
Any blog URL with blogspot, wordpress or tumblr in them look amateurish and will obviously make your URL much longer - it doesn't look great on a business card (see point 8).
Two of the most popular sites to buy domains from are
godaddy.com and
123-reg.com. I use the latter, and their tutorial on how to get your custom domain to point to your blog is very straightforward (I've done it successfully on three different blogs now and I hate doing things like that).
Think to yourself: Did I really need to buy that MAC lipstick this month when I could have bought a custom domain for my blog for a lot less...?
Price: £7-12 per year depending on the TLD (top-level domain, e.g. com, co.uk, org) you choose.
2. The best DSLR you can afford
I read this all the time:
You don't need a fancy camera to take good blog photos. You can get great shots with a smartphone or a point-and-shoot camera. While this is true to some extent, you're limiting yourself to the settings available on those cameras and desperately seeking out the very best conditions every time you shoot anything. Hand on heart, I can honestly say once you switch to
a DSLR with the right lens, you will wonder why you never got one earlier and how on earth you coped without one before.